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SAN FRANCISCO – Goodby, Silverstein & Partners did not officially win any new assignments following its presentation to Nike last week, but the client for the first time said that Goodby has parity with lead agency Wieden & Kennedy on global branding efforts.
“Both agencies are our branding agencies. Both are working with our centralized branding and communications unit,” said Nike’s director of U.S. advertising, Chris Zimmerman. He added: “The shops will continue to work on the assignments they were hired to do.”
Goodby presented creative ideas for the global Nike brand at last Monday’s meeting.
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