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LOS ANGELES In an exclusive partnership, Nielsen Entertainment and peer-to-peer youth marketing agency StreetWise Concepts & Culture have formed Nielsen NRG Movie Crew, a new online service designed to add film-related, teen-market insight to the lineup of entertainment information available to Nielsen NRG (National Research Group) clients.
Los Angeles-based StreetWise, a 7-year-old nationwide network of 60,000 young adults ages 13-34, will work closely with Nielsen to create a teen movie-watchers panel, essentially a “real-time focus group” able to provide quick, targeted answers to clients’ questions, said StreetWise COO and partner Andrew Leary.
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