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NEW YORK Ad spending for the first three quarters of 2006 rose slightly more than 5 percent compared to the same period last year, according to Nielsen Monitor-Plus.
That increase is in line with the roughly 4 percent spending increase for the same period that ad tracking service TNS Media Intelligence reported last week [Adweek Online, Dec. 5].
Among major media, Web spending showed the biggest gain on a percentage basis, growing 50 percent, while Spanish-language TV rose 17 percent, per Nielsen.
Spending
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