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CHICAGO Houlihan’s restaurant chain has tapped independent agency Nicholson Kovac to handle media planning and buying on its $1 million account, according to the agency.
The Kansas City, Mo., agency said it would handle media for all of the company’s corporate-owned restaurants and assist with franchisees as needed. It was unclear whether there was a review.
“We are impressed with Nicholson Kovac’s strategic thinking and innovative approach to media, including finding ingenious, grass-roots solutions for their clients,” said Diana Riddle, director of field marketing for the Leawood, Kan.-based
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