Nextel Breaks Ads | Adweek Nextel Breaks Ads | Adweek
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Nextel Breaks Ads

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Nextel Communications breaks new ads this week through Mullen that tout ithe company's DirectConnect walkie-talkie feature.

The campaign drops 2-year pitchman Dennis Franz in favor of other actors, including Rob Lowe. The client spends $150 million per year on ads and is in the process of evaluating its marketing options.