Coke Moves to Mother in U.K.
New York McCann-Erickson last week lost its second European Coca-Cola assignment in two weeks when the client moved its U.K. Coke Classic account to London shop Mother. The U.K. business is worth an estimated $40 million. Two weeks ago, IPG's McCann lost the $35 million Coke Classic business in France to Havas' BETC Euro RSCG. Working from the "Real" strategy developed by WPP's Berlin Cameron/Red Cell in New York, independent shop Mother will break its first work for the brand early next year.
BBDO Breaks 1st Peace Corps Spots
Atlanta "Life is calling. How far will you go?" is the theme of BBDO's first work for the Peace Corps, which broke last week. The PSAs, cut in 60-, 30- and 15-second versions, challenge potential volunteers by asking if they would go to the end of their driveway, across a street, an ocean or 6,000 miles away to help someone. The Omnicom shop also created print materials and a recruitment video.
Ad Groups, Unions Reach Accord
NEW YORK The Association of National Advertisers and the American Association of Advertising Agencies last week reached a tentative contract agreement with the Screen Actors Guild and the American Federation of Radio & Television Actors to use union talent in ads. Details will be disclosed today, when the unions' joint board of directors meets to approve the pact. The current contract expires Oct. 29; the new one would run through 2006.