Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Audit Bureau of Circulations has given final approval to changes in newspaper circulation tabulations that will allow publishers greater flexibility in counting discounted copies as paid circulation.
The changes, which were approved at an ABC board meeting last November, were given final clearance last weekend, when the board also approved an overhaul of magazine circulation guidelines.
Under the new rules for newspapers, which take effect April 1, newspapers will be able to count as paid circulation any copies that are sold for at least 25% of the basic price.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in