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Biweekly Focusing on Women in Business Seeks Ad Support
BOSTON–Vicki Donlan is a woman on a mission. By October, the executive director of The Commonwealth Institute hopes to publish and mail the first issue of Women’s Business, a biweekly newspaper designed to give “ego to women.”
Initially mailed to a controlled circulation of 20,000 women, culled from mailing lists of women’s business organizations, Donlan plans to charge for subscriptions the second year. “We’re being aggressive,” she said.
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