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Fleet Taps Hill, Holliday; PNC to Arnold
BOSTON–Fleet Financial Group said it has retained Hill, Holliday, Connors, Cosmopulos for its estimated $40 million account, closing the door on its decades-long relationship with Arnold Communications. Hill, Holliday was agency of record for BankBoston when it was acquired by Fleet. Federal regulators signed off on the deal Oct. 1. Hill, Holliday had an edge over its crosstown rival because of its previous client ties; it was also tapped to research the combined bank’s new name.

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