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Jenny Craig Contacts 23 Shops LOS ANGELES - Twenty-three agencies and three media shops were contacted by consultants Bob Wolf and Dan Pearlman to pitch the Jenny Craig ad business [Adweek, May 18]. Automatically included on the list of finalists for the weight-loss company are creative incumbent Suissa Miller Advertising and media incumbent Western International Media, both Los Angeles, according to Wolf, a partner in Bob Wolf Partners & Co., Los Angeles. Levi's Begins Next Phase of Jeans Campaign LOS ANGELES - Levi Strauss is beginning the second phase of its campaign from TBWA Chiat/Day, San Francisco, in which it will continue to playfully jab at its designer jeans competitors. The agency's new outdoor ads, set to break June 8, feature icons such as Marilyn Monroe, Marlon Brando and the cast of the Brando motorcycle film The Wild One. The strategy is to remind consumers that Levi's were - and are - the jeans for genuine people, not for models who simply act cool. Burnett Opens Division to Research Women CHICAGO - Leo Burnett has created a unit dubbed LeoShe to conduct research focusing on female consumers. Four vice presidents - representing the account management, planning and creative divisions - head the unit, which reports to Mary Bishop, executive vice president and managing director on Burnett's Procter & Gamble business. Martin Pulls Out of AMF Pitch ATLANTA - One week after being named a finalist in the $10-15 million AMF Bowling Worldwide review, The Martin Agency, Richmond, Va., has withdrawn from contention. The move leaves two shops competing for the business - The Richards Group in Dallas and Carmichael Lynch in Minneapolis. A Martin representative cited preparation for the $8-9 million TV Land/Nick at Nite creative-only pitch plus increased demands from existing clients as reasons for pulling out. Client vice president of marketing Merrell Wreden could not be reached to comment on whether another agency would be added to the finals. Hampel/Stefanides and Merkley Newman Harty, both New York, and Chicago Creative Partnership were among the six shops originally considered for the business. AAF to Promote Value of Advertising CHICAGO - The American Advertising Federation plans to run a campaign designed to reinforce the value of advertising to clients. Phil Guarascio, General Motors' advertising chief and this year's AAF chairman, will unveil the campaign at the organization's national conference next month. Spending and agency participation could not be determined. London Shop Emerges in Sony Review NEW YORK - Interfocus, a London-based integrated marketing unit of Lowe & Partners U.K., is a contender in the $20 million review for a Sony Electronics brand believed to be HiFD, a computer data storage product, sources said. Other contenders are two roster shops, Winkler Advertising, San Francisco, and The Harrington Group,¸ Morristown, N.J., as well as Suissa Miller Advertising in Los Angeles. Armani Selects Badgerworldwide as Shop NEW YORK - A|X Armani Exchange, New York, has tapped Badgerworldwide Advertising here to handle creative duties for its retail stores. The decision follows a review among several unidentified New York agencies [Adweek, Feb. 9, 1998]. The client, which relies mainly on print ads, has handled work both in-house and through agencies, including Weiss, Whitten, Stagliano here. Media is handled internally. 2 Finalists Compete for Wyndham ATLANTA - The field of hopefuls for the $5 million-plus ad account of Wyndham Resorts is down to two shops, including the incumbent, according to a client official. The finalists are roster shop Yesawich, Pepperdine & Brown in Orlando, Fla.; and Harris Drury Cohen in Fort Lauderdale, Fla. Cut from contention were The Zimmerman Agency, Tallahassee, Fla., and The Richards Group in Dallas. Newswire Roundup Former Wells BDDP managing partner John Garland has joined TBWA Chiat/Day, New York, as director of broadcast production. Garland succeeds Andrew Chinich, who is now at Merkley Newman Harty, New York Leo Burnett has acquired Cartwright Williams, a direct marketing agency in Sydney, Australia. Additionally, the two are forming a venture in Singapore called Leo Burnett Cartwright Williams Direct¸ Lois/USA has acquired Scaros & Casselman in Stamford, Conn., and will merge the shop with Lois/EJL, New York. Terms were not disclosed. Scaros chief executive Dean Scaros becomes president and co-CEO of Lois/EJL; Ted Veru, who relinquishes the presidency to Scaros, continues as co-chief executive Budget Rent a Car dismissed Hill, Holliday, Connors, Cosmopulos, Boston, and said it has contacted Chicago agencies about its account, valued at $35 million Leo Burnett's outdoor advertising for Altoids won best of show at last week's Chicago Addy awards. The Altoids creative team of Steffan Postaer and Mark Faulkner, who earlier won the Magazine Publishers of America's Kelly Award, were named senior vice presidents last week Three shops have emerged as finalists for L.L. Bean's $20-25 million account. Advancing are: Mullen, Wenham, Mass.; The Richards Group, Dallas; and Carmichael Lynch, Minneapolis. Incumbent Bronner Slosberg Humphrey, Boston, chose not to participate.

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