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Leading Spanish-language television broadcaster Univision has secured a whopping 80% distribution of the Hispanic population in the United States for the launch of its new network, Univision executives will announce at the network’s upfront presentation Wednesday in New York, where the new net is expected to take center stage, along with the biggest sports event on Univision next year, the 2002 World Cup.
About 60% of the reach of the new network will be provided by the USA Broadcasting’s TV stations, which Univision is in the process of acquiring.
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