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Client Meets With TBWA/C/D to Discuss Future Direction
LOS ANGELES–Taco Bell and TBWA/Chiat/Day are discussing the future of the popular talking
Chihuahua campaign. As a result of the evaluation, the campaign could follow a new direction by early 2000, sources said.
Taco Bell’s new chief marketing officer Kip Knight wants to “bring food back front and center” in the campaign, as well as possibly introduce a tagline, said sources. Another source added that the client wants to focus more on price.
By all indications, “Gidget,” the dog and his “Yo quiero Taco Bell” phrase are safe.
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