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ATLANTA The Leslie Agency has changed its name and senior management structure, the shop said.
The independent Greenville, S.C., shop, which opened in 1959 as Leslie Advertising, now is called The Bounce Agency.
“Bounce is a creative expression of our new company’s identity,” said Carlos Jimenez, the agency’s chairman and CEO. “We create energy and set potential free.”
As part of the management changes, Jimenez was elevated from president and CEO to chairman and CEO. John McDermott was named president and will continue in his role as creative director.
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