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Study Prompts State to Break Tourism Ads
BOSTON–Hoping to woo New Yorkers with images of diversity, culture and entertainment, the Maine Office of Tourism last week took the wraps off a TV and print campaign.
Research conducted by Longwoods International in Toronto revealed that Maine was perceived as a destination which, compared to the rest of New England, was lacking in culture and heritage. Even some Bostonians thought the state was nearer to the Arctic circle, said Maine tourism director Dann Lewis.
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