Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
For Los Angeles residents, the ads were almost impossible to miss—and a bit hard to figure out.
Prior to last week’s opening of a huge entertainment and retail complex named Hollywood & Highland, the city was blanketed with an outdoor campaign touting the 1.2 million-square-foot facility, which includes 60 shops and a new theater that will host the Oscars.
One ad shows a stone-faced gal getting out of a car with the headline “Next stop stardom.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in