A New Kind of Transparency

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Now that transparency has become the buzzword of post-Enron corporate America, Ohio-based insurance company The Progressive Corp. decided it should be the theme of its 2002 annual report. Offering its own take on open books, Cleveland design firm Nesnadny + Schwartz employed the photography of New York artist John Coplans for the report, to make the point that here is a company that really has nothing to hide. Coplans takes photos of himself. Nude. He’s 84.

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