Donovan Group has added Tucker Anthony's advertising business and later this month will break its first work for Authoria, a software company that recently selected the Northborough, Mass., agency for its account.
The accounts are estimated to be worth a combined $10-12 million in annual billings.
Tucker Anthony, a full-service investment and brokerage firm which has principal offices in New York and Boston, previously worked with a variety of design and advertising firms. The company tapped Donovan for a branding assignment that includes print, television and radio advertising, collateral, direct marketing, and interactive work.
Two print ads for Authoria, a human resources applications developer in Waltham, Mass., is slated to break at the end this month.
One depicts a daredevil pilot to illustrate the need for information about disability insurance, the other highlights Authoria's information on mental health coverage. Efforts are tagged, "Personal questions. Personalized answers."
"Our challenge was to break through the traditional high-tech advertising that you see in business-to-business publications and make sure that we had a very relevant, pointed message about personalization," said Donovan Group creative director Jay Nelson.
Ads for Authoria will break in human resource and business publications. The agency will also handle direct mail, trade show support, collateral and Web design for Authoria.