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The sales and marketing restructuring announced by General Motors last week will do little to change the automaker’s 3-year-old brand management system, but it may usher in a new era of competition for GM’s national agencies and dealer shops.
Chevrolet vice president and general manager John Middlebrook–who becomes vice president, general manager for vehicle brand marketing under the new system, which goes into effect Jan. 1–will oversee the divisional brands (Oldsmobile, Chevy, Pontiac, Cadillac, Buick and GMC).
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