New Enterprise Managers Tap Baldwin & Stone For First Ads

A year after making sweeping organizational changes, The Enterprise has selected Baldwin & Stone to handle its advertising.
The Cambridge, Mass.-based shop was chosen after an informal review of a handful of agencies, said Paul LaBreche, the client’s vice president and general manager. The budget was not disclosed.
The Enterprise, long owned by the Fuller family, was sold last January to Newspaper Media LLC in Brockton, Mass., the same company that has an agreement to buy The Patriot Ledger in Quincy, Mass.