DDB Needham's new co-chief creative officer setup pairs an executive with a record of turning around a moribund agency with a proven new business winner.
Steve Landsberg, who was creative director at Ogilvy & Mather in Toronto, and David Nathanson, formerly a group creative director at DDB here, replace Mike Rogers, who resigned from DDB last week.
Landsberg took over as creative director at Ogilvy in 1995 when the agency hit a "low point," a source said. The office had been without a creative chief for nine months following the departure of John Staffen, now group creative director at DDB in New York.
"Steve came in and raised the bar and pushed us to do more and better work," the source said. On Landsberg's watch, Ogilvy won gold Lions at Cannes for work on Timex and Jaguar.
Landsberg is also an an excellent leader and motivator, said Nancy Vonk, group creative director at Ogilvy.
Nathanson, in his third stint at DDB, returned in 1995 to head the shop's Digital Equipment account after spending 16 months at the former Ammirati & Puris. Nathanson is among those within the agency credited with DDB's surprise Compaq win.
The co-chief structure "will allow us to handle two crises at one time," said Peter Tate, agency president.
Nathanson and Landsberg could not be reached.