New CMO Arrives At Lands' End | Adweek New CMO Arrives At Lands' End | Adweek
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New CMO Arrives At Lands' End

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Lands' End last week said it has hired Ed Whitehead as CMO, a new post. He assumes duties from Lee Eisenberg, former evp, chief creative and administrative officer, who left in January. Whitehead had been vp of marketing at Galyan's. Havas' McKinney + Silver in Raleigh, N.C., is lead agency for Lands' End. The client spent $25 million on ads last year, according to TNS Media Intelligence/CMR.