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Client: Divers Alert Network, Durham, N.C.
Agency: West & Vaughan, Durham Chief
Creative Officer: Bill West
Creative Director: Robert Shaw West
Copywriter: Eran Thomson
Art Director: Shawn Brown
Producer: Frank Nappi
Photographer: Chip Henderson
Retouching: Revelations, Raleigh, N.C.

Divers Alert Network, a non-profit organization that promotes underwater safety, may be 100 miles from the Atlantic Ocean, but it is located only minutes from West & Vaughan. DAN’s worldwide headquarters sign captured the attention of W&V creative director Robert Shaw West and copywriter Eran Thomson, both enthusiastic divers, inspiring the pair to make an unsolicited presentation to the client last fall.










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