Networks Balk at Pot Spots

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The White House Office of National Drug Control Policy’s biggest anti-marijuana initiative is already stirring controversy, even before its launches this week.

One network has rejected two ads for offensive language, and a second has imposed time restrictions on boundary-pushing spots that link pot smoking to violence and date rape.

Two 30-second ads by Ogilvy & Mather, New York, featuring the tag, “Responsibility is a bitch,” were turned down by ABC. The network accepted a version without the profanity, sources said.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in