Network Cable, Strong and Steady

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NEW YORK – The year has formally come to an end, as just about every network claims to have closed out its ’93 inventory, though E! can still put a last-minute deal or two together. Peter Weisbard, senior vp/ad sales at Group W Satellite Communications, said he is turning away last-minute business and has begun working on ’94 deals. Ron Schneier, A&E’s senior vp/ad sales, said the network ended up 30 percent ahead of 1992’s ad revenues, thanks to strength in domestic autos, telecommunications, financial and particularly a surge in movie advertising.



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