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NEW YORK The CBS network has sold about 70 percent of its Super Bowl advertising inventory, CBS Corp. president and CEO Leslie Moonves said Wednesday, predicting his firm this year will at least double its online ad revenue from making NCAA games available on the Web from last year’s figure of $4.5 million.
Speaking at the annual Citigroup Entertainment, Media and Telecommunications Conference in Las Vegas, Moonves further signaled that the CBS Radio unit is looking at using digital technology to make additional money from its content.
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