CHICAGO The Neiman Group encourages Pennsylvania residents to make New Year's resolutions to stop smoking in the state's latest anti-tobacco effort.
A television spot, currently airing in both 30- and 60-second versions, encourages smokers to quit so they'll be around for their loved ones' important events. The spot shows home movie-style clips of important life events, while a male voice sings the New Year's staple, "Auld Lang Syne." The spot concludes with the line, "Quit today, so you'll be around for them tomorrow."
"Many people resist quitting because they feel they're only hurting themselves," said Rudy Banny, Neiman Group creative director, in a statement. "It's important that they know that there is more at stake."
The Harrisburg, Pa., agency has also contracted street teams to attend New Year's celebrations in Philadelphia, Harrisburg, Pittsburgh, Lancaster and Scranton, Pa., asking people to sign a pledge to quit smoking. To document the pledge, the teams will take a photograph of the person and post it on a state-sponsored Web site.