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Caldwell Van-Riper/Marc defines both the winners and losers of athletic matchups as champions in its debut campaign for the NCAA Hall of Champions.
The first campaign behind the National Collegiate Athletic Association’s interactive education and entertainment complex breaks nationally in March.
“It’s not an advertising campaign just to open a tourist attraction. … We’re telling them the message of the NCAA,” said Todd Greenwood, manager of sales and marketing for the hall. “We focus on the fact that the winner isn’t necessarily the only champion.”
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