NBA's Epic Tale, Simply Told

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NEW YORK As an epic life journey, it might not compare to the The Odyssey, but then again it doesn’t take 10 years to unfold or involve archery. Indeed, this National Basketball Association retail spot gets major props for presenting an effortlessly witty and visually compelling narrative in 30 seconds. Part of the NBA’s new “Where amazing happens” campaign from Goodby, Silverstein & Partners, the spot shows Seattle rookie Kevin Durant heading from the locker room to the court before a game.

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