Aiming to form stronger relationships with ad agencies, the National Association of Television Program Executives promises greater interaction between its members and shops at its 2002 conference. Jon Mandel, co-managing director/ chief negotiating officer of MediaCom, will chair conference events.
He will host the Chairman's Roundtable, a discussion with adver tisers and shops that focuses on how sales executives and media buyers can work more efficiently together and identify ways to secure ad dollars.
This is the first time NATPE, which represents the TV broadcasters, is creating outreach programs to a particular industry, said Bruce Johansen, NATPE president and CEO.
"Advertising is the foundation on which our industry is built, and our initiatives are devoted to giving it the recognition it truly deserves, while benefiting our members in the pro cess," Johansen said.
"Last year, we had a few panels that involved advertising, but this year, I wanted to create a more intensive and practical venue to get advertisers together with television executives," added Mandel.
The conference, to be held at the Las Vegas Convention Center from Jan. 21-24, will feature a reception for key advertisers and shops, heads of sales for major media organizations, station groups, and broadcast and cable companies, among others.