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Nantucket Nectars is considering traditional agencies and production companies to handle its first television campaign, slated to appear in the fall.
The Cambridge, Mass.-based beverage company is eyeing small operations in New England and New York, said Jeff Bucalo, director of marketing at Nantucket Nectars.
The client has heard “concepting ideas” from a few shops and will soon begin scheduling speculative presentations to take place over the next month, Bucalo said. A decision is expected sometime in March.
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