Name Game Key to Success in Colorado

NEW YORK — Denver has proof that successful branding is important, especially when it comes to a major construction project that is likely to create a logistical nightmare for the entire city.

A five-year, $1.7 billion lanes-and-trains reconstruction of nearly 20 miles of Interstates 25 and 225 scheduled to begin this fall originally was called the Southeast Corridor Project, which most locals had been hard-pressed to define. But when the project was renamed the Transportation Expansion Project and dubbed T-REX, recognition of and support for the work went Mile High.