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LOS ANGELES Nacional Records said it would advertise Oye, the latest CD from Colombian band Aterciopelados, on local bilingual youth network LATV to build support for the album’s Oct. 24 launch. Ads premiere Oct. 17 and will run for about four weeks.
This marks a first for the independent record label, and the campaign includes ties to mass retailer Target Stores, which will carry the CD.
Though Nacional has been successful with a digital platform, the label still works with retailers such as Target, Wal-Mart and Starbucks Hear Music stores, a handful of coffee shops in select cities where consumers can listen to music on listening posts and purchase albums while sipping coffee.
Said
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