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By Angela Dawson
LOS ANGELES–After a nine-month review plagued by various delays, California burger chain In-N-Out has finally delivered.
The company last week awarded creative and media planning duties for its estimated $6 million account to McCann-Erickson’s Los Angeles office.
The agency prevailed over finalists Dailey & Associates and Cohen/Johnson, both in Los Angeles, Odiorne Wilde Narraway Groome of San Francisco, and incumbent Weller, O’Sullivan, Zuckerman & Lightcap in Los Angeles. More than 30 California shops pitched the account when the review began last September.
Western International Media in Los Angeles will continue to handle media buying for the Irvine, Calif.-based
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