Trading on its experience launching Web sites such as hardware retailer doitbest.com, Montgomery Zukerman Davis was assigned U.S. ad duties for Trader.com.
The Indianapolis shop added the $2 million account to its client roster following a review against undisclosed agencies.
The Indianapolis client's Web site is a subsidiary of The Trader, a classified ads publication specializing in automotive sales. The new site enables visitors to buy and sell vehicles, boats and other items, as well as hosts auctions.
The agency will launch a test campaign in Indiana and Tennessee in June. A national rollout is scheduled to follow in 2001, said account supervisor Margaret Davidson.