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MyWay.com Chooses

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Arnold
A launch assignment for CMGI's
personalized Web portal falls to the Boston shop, which continues its torrid new-business pace. See page 10.

Deal Me In
Players Prep for Conn. Lottery Contest
A pair of out-of-state agencies boasting category experience are among the half-dozen contenders in the review for the $5.6 million Connecticut lottery assignment. Longtime incumbent Cronin & Co. is defending, and presentations will take place this month. See story on page 10.

abandon ship
First & Ocean National Bank in Newburyport, Mass., isn't backing down from expansion-minded powerhouse Fleet. Ads from Fuse Total Marketing position the tiny North Shore bank as a friendly alternative for
customers who may be feeling adrift.
See page 2.
START YOUR ENGINES
Search engines, that is. General Motors
is launching e-GM,
an online commerce vehicle, with design and promotional help from Bronnercom's Strategic Interactive Group and Weber Public Relations Worldwide, which
has introduced the automaker to sister shop Hill, Holliday.
See page 3.
extra credit
Just in time for the holiday spending season, Pagano Schenck & Kay is breaking a hard-hitting broadcast blitz for the Consumer Credit Counseling Service
of Southern New England. TV and radio ads tout freedom from debt as the greatest gift of all.
See page 4.
mane mission
The Dreyfus lion icon returns, along with footage of the big cats shot in Africa,
in the client's first branding campaign from Boston-based Holland Mark
Edmund Ingalls.
See page 5.
hear them roar
Ads with a girls-
can-do-anything
message--Adidas, Gatorade and
Mattel--were the
big winners at the
Advertising Women
of New York's The Good, the Bad and the Ugly Awards, writes Emily Fromm. The big losers?
Lingerie models. Also, Tanya Irwin explores car-free car ads. Plus, Mark Dolliver and Barbara Lippert.
See page 24.