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DALLAS GSD&M’s Mythos Group will provide brand image and marketing work for the Austin Wranglers, one of the newest teams in the Arena Football League, said team president Doug MacGregor.
“We’re interested in adding celebrity appeal and marketing expertise,” MacGregor said. “Mythos Group, headed by GSD&M founder Tim McClure, brings both to the game.”
McClure created the “Don’t mess with Texas” anti-litter campaign and convinced Southwest Airlines to paint one of its jets to resemble Shamu the Killer Whale for a marketing alliance with Sea World Adventure Parks.
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