Burbank, Calif.-based Radio Express, a traditional radio programming syndication company, has partnered with Fairfax, Va.-based Multicast Technologies, an audio and video Internet network, to create an international traditional and Internet radio syndicate.
Radio Express, which created Casey Kasem's Top Forty radio program and does traditional radio advertising and sponsorships worldwide, is teaming up with Multicast to deliver Radio Express content over the Net. Similarly, "From an advertising standpoint, for example, Coca-Cola [not a client] could offer a Coke radio station worldwide on the Net via our services," said Jim Junkala, CEO of Multicast. "It's an enhancement to the radio industry. We handle ad insertion and content creation for advertisers." Fees for the service vary from $15,000 a month to $1 million a month depending on the market customers wish to reach, Junkala said.