BOSTON -- Interpublic Group's Mullen has brought aboard independent multicultural shop Colette Phillips Communications to help develop its first campaign for the Department of Defense's Joint Recruitment Advertising Program.
Wenham, Mass.-based Mullen is developing a multimedia campaign that will launch in early 2003 to support the client's recruitment efforts across all branches of the military. CPC is assisting Mullen in making the campaign relevant to all cultural groups. "We're trying to reach out to America and want to be sensitive to the different cultures that make up America," said George Rogers, evp, group director at Mullen.
Based in Needham, Mass., Colette Phillips has created campaigns for clients such Blue Cross/Blue Shield, FleetBoston Financial, and the Boston Red Sox.
Mullen won the $15-20 million JRAP business in late 2001 following a review.