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NEW YORK Perhaps fishing isn’t a competitive sport if you’re stranded alone on a desert island. For anglers in touch with any other like-minded enthusiasts, however, bragging rights are among its chief lures. A new campaign for R.L Winston Rod Co., by Mullen of Wenham, Mass., reflects a sound understanding of this concept. The ad shown here takes a good-natured jab at the target readers’ predilection for waxing eloquent about enormous fish they didn’t quite catch.
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