Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Mullen has been assigned creative chores for Labatt USA’s Sol brand beer following a review.
Upcoming ads from the Wenham, Mass.-based unt of the Interpublic Group of Cos. will include media advertising and “grass roots” promotional efforts, an agency representative said. Sol had recently worked with Kirshenbaum Bond & Partners, New York.
The budget was not disclosed, though one source sad spending on the brand would be in the $5 million range. Less than $400,000 was spent advertising Sol in each of the last two years, according to Competitive Media Reporting.
After
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in