MTV Vet at Big Fish

Big Fish Marketing of Los Angeles has named Susan Wladich its first vice president of strategic marketing. Wladich will work out of the New York office and report to Robin Fisher Roffer, CEO and CCO, and Steven Roffer, president. Fisher Roffer lauded Wladich’s 25 years of strategic marketing experience and for helping to launch MTV and Comedy Central. Wladich was most recently director of affiliate marketing for MTV Networks. Prior to that, she managed affiliate marketing for Comedy Central and contractual media plans for all MTV Networks brands.