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The Massachusetts Bay Transportation Authority Thursday chose to pull one of MTV’s latest ads from the transit system.
The execution shows an extreme close-up of two teenagers French kissing and is headlined “Can I get MTV from kissing?” The campaign tag is “We’re watching.”
Outdoor, transit and some print ads from Modernista!, Boston, began breaking nationwide on Monday. It is the shop’s first campaign since winning the account a year ago. MTV spent more than $30 million on ads last year.
Sources
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