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LOS ANGELES Microsoft said today that it is introducing the latest version of MSN via a multimedia campaign that for the first time features the Butterfly character in a speaking role.
The effort includes TV, print and outdoor ads from Interpublic Group’s McCann-Erickson in San Francisco, which created the Butterfly theme for last year’s MSN 8 launch, as well as online advertising from aQuantive’s Avenue A in Seattle. “It’s better with the Butterfly” remains the tagline.
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