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Independent-movie distributor Film Movement is talking to agencies as it tries to extend its marketing efforts beyond cinephiles’ word-of-mouth.
The 2-year-old company—run by Larry Meistrich, founder of New York production shop Shooting Gallery—sends DVDs of first-run independent films to subscribers who pay $189 per year, garnering viewers beyond the few cities in which such movies normally play. “The idea is that you can read the review in the paper and own the DVD the same day,” said CMO Curtis Hougland.
The New York company wants an agency to build the brand and promote its 10-12 new releases each year.
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