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NEW YORK

Dick Raskopf was named publishing director of Sports Illustrated's Golf Plus, SI Presents and SI's custom-publishing group. He most recently was publisher of Time Inc.'s On magazine. SI, a Time Inc. publication, is based in New York.

USA Weekend magazine hired three staffers. Lynn Kaplan was appointed account executive, consumer direct sales; she previously was New York account manager at Technology Review magazine. Lori Scelzi was hired as account executive, display sales; she formerly was an account executive at Meredith Special Interest Publications. Ken Sand ler was named manager, consumer direct sales and travel development; he most recently worked at Home Office Computing magazine. All three new hires are based in New York.

Robert Martin Inc. Creative Advertising & Marketing Communications hired Creighton Phillips as vice president, account services. Before joining the Hauppauge-based agency, he worked as vice president for business development and account management at the Hewson Group.

Mike Bass was promoted to vice president of strategic and corporate communications for NBA Entertainment. He is based in the NBA's New York headquarters. Bass formerly served as senior director of strategic and corporate communications.

NEW JERSEY

Tara La Motta was promoted to public relations senior account executive for all GráficaGroup companies: GráficaAdvertising, GráficaInter.active Ltd. and Gráfica.eCRM Corp. She previously was a public relations account executive at the Chester-based agency. In addition, GráficaGroup named D'Arcy Sincebaugh senior account executive at GráficaAdvertising, working on AT&T, Avaya and St. Barnabas, among others. She formerly was an associate man ager at The Prudential Insurance Co. of America.

Meaghan Shawcross was appointed senior vice president, director of client service at The Xchange Group, CommonHealth's relationship-marketing arm. Prior to joining the Parsippany-based com pany, she served as vice president, account director at Brann Worldwide in Wilton, Conn. CommonHealth is a WPP Group company.

PENNSYLVANIA

HavrillaCorrigan in Lancaster appointed Kymberly "Max" Alfera director of marketing. She most recently was marketing director at Cumulus Media Group in Harrisburg.

RealTime Media named Steven Olinger vice president of sales and marketing. He will be based in the company's New York office. Olinger most recently was vice president of sales at FreeSample.com. RealTime Media is based in Wynnewood.

White Good & Co. Advertising in Lancaster hired two staffers. Christina Link was named an art director; she previously was an art director at Stoner Bunting in Lancaster. Leon Barwick III was appointed copywriter; he most recently was a copywriter at The Slaton Agency in Montgomery, Ala.

Three new staffers joined WWSI-TV Channel 62, a Philadelphia-based affiliate of Telemundo. Hector Torres was named marketing director; he most recently was sales coordinator and promotions coordinator for WNUE La Nueva 98.1 FM. Violet Marrero was appointed an account executive in the WWSI-TV 62 sales department; she previously was a loan originator at CoreStates. Ed Houston also joined as an account executive in the sales department; he formerly was local sales manager at WDAS in Philadelphia. In addition, Deyanira Deshayes was promoted to account executive in the station's sales department; she most recently was programming coordinator.