Mott's Selects Wolf Group | Adweek
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Mott's Selects Wolf Group

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BOSTON--Cadbury Schweppes' Mott's on Thursday selected the Wolf Group for its $10 million advertising business, according to client svp/marketing Lesya Lysyj.

New York-based Wolf overcame crosstown incumbent Moss/Dragoti and Stamford, Conn.'s, North Castle Partners in the final round of a review. Wolf's assignment includes print ads and TV commercials, as well as point-of-purchase and sales promotions materials supporting the Stamford-based client's core brands, Mott's Apple Juice and Mott's Apple Sauce.

Consulting company Van Brundt & Partners of Fairfield, Conn., oversaw the process with assistance from Roth Associates, New York.