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Morton’s of Chicago has moved its account to Doe-Anderson less than two years after the shop lost out to Laughlin/Constable for the estimated $4 million business.
The Louisville, Ky., shop did some assignment work for the launch of a Morton’s restaurant in town, which proved the foot in the door to the entire account.
“We got a call from John Bettin, president of Morton’s, second-guessing their decision [to go with Laughlin/Const able],” a source at Doe-Anderson said.
The shop showed Bettin its recent work for Maker’s Mark, including a customer retention marketing program that matched the restaurant’s shift in strategy.
“There was no question that Doe -Anderson was the best fit,” Bettin said.
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