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With a voice assist from the TV Batman, Adam West, Moroch & Associates has introduced a new McDonald’s regional television character it hopes will catch on with franchise operators across the country.
“Agent M,” a buffoon in the the tradition of Cartoon Network’s Johnny Bravo, is a secret operative investigating McDonald’s “Time for 2” value meals. The Dallas shop’s 30-second spot featuring Agent M and his car-driving sidekick cat (called “Sidecat”) debuts today in the Atlanta market.
“We have plans to go to whichever markets will want to take it,” said Moroch vice president and creative director Dave Longfield.
In the TV commercial, Agent M and Sidecat are cruising in a convertible with the McDonald’s logo.
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