Morgan Stanley to Sum It Up

Leo Burnett is creating a campaign that will attempt to offer a unified message behind all of Morgan Stanley’s products.

The investment bank last week consolidated its advertising account at Burnett. The Chi cago agency, which is preparing a new campaign for the spring, had handled marketing aimed at individual investor and asset-management groups. Brouillard Communications in New York oversaw institutional securities efforts.

“What the client wanted to do was establish one agency that would supply all aspects of marketing,” said Tim O’Day, senior vice president, account director at the agency.