Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Brewer Ships Icehouse, Molson Brands to Dallas
DALLAS–Square One’s principals were reunited with two brands from their former shop when the $30 million Dallas agency was handed ad duties for Miller Brewing’s Icehouse and Molson beers last week.
Molson and Icehouse were previously at Young & Rubicam in New York. Both brands together were backed by $15 million in spending last year, according to Competitive Media Reporting.
Square One partners Tom Hansen and Tim Murphy each worked on Icehouse’s 1993 launch while they were at Young & Rubicam in Chicago.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in